Eloise founded The Pantry Bridalwear in 2019 just 3 years after its sister brand, The Pantry Underwear, which was her first venture as a business owner and opened its doors in 2016. After spending most of her early career in sales and marketing for brands including The Ministry of Sound and Harper Collins Publishers, she realised a life-long ambition to run her own business, disrupting relatively stagnant fashion sectors with an original approach.

Eloise’s passion centres around creating spaces and products that uplift women so that they feel confident from their very foundations. Obtaining bras and wedding dresses are arguably two of the most exposing shopping experiences out there and Eloise’s ultimate business and brand goal is to transform the associated dread of these tasks. Her considered and highly original approach to buying, space planning and service delivery across both the bridal and underwear industries ensure repeated recognition from her customers ( check out the reviews for both brands ) and the fashion sector in general. In Q4 2022 The Pantry Underwear & Bridalwear opened a new dual concept and larger regional store in Cambridge city centre and the underwear brand has been shortlisted for a Drapers Award and 3x Boutique Magazine Awards.